top of page
VISUAL, WEB, AND GRAPHIC CAMPAIGN IDENTITY
CONGRESSIONAL CAMPAIGN "KUMAR FOR CONGRESS"
2026
This cohesive campaign identity for Kumar for Congress was created to establish a strong and recognizable visual presence for congressional candidate Vichal Kumar, who ran in New York's 7th district. The project included designing the campaign logo, color palette, and visual language, creating and publishing the campaign website, and producing a range of digital and print materials including posters, brochures, banners, signs, social media assets, and branded merchandise such as T-shirts, hoodies, and buttons.
Sunshine & Good Vibes is an Atlanta-based small business that aims to heal its clients through yoga, reiki, and energy medicine.
Its visuals reflect this calming messaging with a light, joyful color palette and soft, airbrushed backdrops.
In addition to providing healing sessions and classes, the company also sells rejuvenating self-care products. These packaging labels describe the clear, simple list of ingredients in the natural remedies.
#FDD001
#80571F
#E4EEED
#FFFFFF
#FEF8D8
#706501
Heading Font - Instrument Serif
Body Font - Instrument Sans Medium
VISUAL BRAND IDENTITY
LOCAL SMALL BUSINESS "SUNSHINE & GOOD VIBES"
2026
The half-sunflower logo echoes the happiness, warmth, and strength that Sunshine & Good Vibes aims to re-instill in its clients, as sunflowers partake in heliotropism, otherwise known as their habit of turning to face the sun. The design also represents sunshine itself, depicted in the negative space within the petals.
DORM POSTERS
GRAPHIC DESIGN
2025
This cohesive set of high-quality posters with a unifying green and pink color palette was inspired by traditional Japanese woodblock prints, matchbox designs, and screen printing graphics, customized to the aesthetics of my client. The posters are made to fit together in a mosaic, easily bringing life to an empty dorm room.
BHARATANATYAM ARANGETRAM PROMOTIONAL AND INFORMATIONAL MATERIALS
The graphic incorporates the Indian classical elements of calligraphic text, traditional costume, and decorative ornaments while giving it a modern twist with the bold, bright color palette. The card is inspired by vintage Bollywood movie posters and hand-painted lettering.
Digital Save the Date for a Bharatanatyam Arangetram, a capstone performance in Indian classical dance
Promotional mailer for the South Asians for Harris organization
Inspired by intricate Indian mandalas and the lotus flower representing resilience and enlightenment, the graphic encourages viewers to exercise their right to vote.
bottom of page