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Visual Brand Identity for local small business Sunshine & Good Vibes
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Heading Font - Instrument Serif
Body Font - Instrument Sans Medium
Sunshine & Good Vibes is an Atlanta-based small business that aims to heal its clients through yoga, reiki, and energy medicine.
Its visuals reflect this calming messaging with a light, joyful color palette and soft, airbrushed backdrops.
The half-sunflower logo echoes the happiness, warmth, and strength that Sunshine & Good Vibes aims to re-instill in its clients, as sunflowers partake in heliotropism, otherwise known as their habit of turning to face the sun. The design also represents sunshine itself, depicted in the negative space within the petals.
In addition to providing healing sessions and classes, the company also sells rejuvenating self-care products. These packaging labels describe the clear, simple list of ingredients in the natural remedies.
POSTER PROJECT
This cohesive set of high-quality posters with a unifying green and pink color palette was inspired by traditional Japanese woodblock prints, matchbox designs, and screen printing graphics, customized to the aesthetics of my client. The posters are made to fit together in a mosaic, easily bringing life to an empty dorm room.
Digital Save the Date for a Bharatanatyam Arangetram, a capstone performance in Indian classical dance
The graphic incorporates the Indian classical elements of calligraphic text, traditional costume, and decorative ornaments while giving it a modern twist with the bold, bright color palette. The card is inspired by vintage Bollywood movie posters and hand-painted lettering.
Promotional mailer for the South Asians for Harris organization
Inspired by intricate Indian mandalas, and the lotus flower representing resilience and enlightenment, the graphic encourages viewers to exercise their right to vote.
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